Privacy Policy
Last Updated: January 2026
Appels.ca ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at appels.ca (the "Site"), including all associated content, functionality, and services offered on or through the Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Identification Information: Name, email address, phone number, and other contact details that you voluntarily provide when contacting us or signing up for services.
- Technical Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our Site, including clicks, time spent on pages, links clicked, and features accessed.
- Affiliate Tracking Data: Referral information, conversion data, and interaction metrics related to third-party casino and sports betting operators we promote.
How We Use Information
We use the information we collect for the following purposes:
- To deliver, maintain, and improve our Site and services
- To conduct analytics and understand user behavior and preferences
- To track affiliate commissions and performance metrics
- To send promotional materials, newsletters, and updates (with your consent where required)
- To respond to your inquiries and customer service requests
- To comply with legal obligations and enforce our Terms of Service
- To prevent fraud, abuse, and unlawful activity
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Allow us to analyze Site traffic and user behavior (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to attribute referrals and conversions to our affiliate partners.
- Marketing Cookies: Enable retargeting and personalized advertising across third-party platforms.
You may opt-out of non-essential cookies through your browser settings or by using third-party opt-out tools. However, disabling certain cookies may affect Site functionality. For more information on managing cookies, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including casino operators and sports betting platforms. We are an affiliate website and earn commissions from referrals to these operators. We do not control, endorse, or assume responsibility for the privacy practices, content, or policies of linked third-party sites.
We strongly encourage you to review the privacy policies of any third-party websites before providing personal information. Your interactions with third-party operators are governed by their respective privacy policies, not this Policy.
Your Rights
Depending on your location, you may have certain rights regarding your personal information:
For Canadian Residents: Under applicable Canadian privacy laws (including PIPEDA), you have the right to:
- Access your personal information held by us
- Request correction of inaccurate or incomplete information
- Withdraw consent to data collection and processing
- Request deletion of your personal information (subject to legal obligations)
- Opt-out of marketing communications
- Lodge a complaint with applicable privacy regulators
For EU/UK Residents: GDPR rights apply, including access, rectification, erasure, portability, and objection rights.
For US Residents: CCPA rights may apply, including the right to know, delete, and opt-out of data sales.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, or resolve disputes. Affiliate tracking data is typically retained for the duration required to calculate and process commissions, usually 90 days to 2 years depending on program requirements. You may request deletion of your data at any time by contacting us (see Contact Us below), subject to legal retention requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@appels.ca
Website: appels.ca
We will respond to verified requests within 30 days or as required by applicable law.